JPG Storytelling – Marketing and Digital Storyteller

Jessica Parker

Marketing & Digital Storytelling

CREATE, ANALYZE,

REPEAT

Testimonials

"Her sharp wit (and astounding trivia skills) make her a delightful presence in any team setting. An exceptional communicator with a keen understanding of her audience, Jessica has the rare talent of engaging a diverse range of individuals with her content. I wholeheartedly recommend her, as I am confident that her passion for storytelling and dedication to her craft will make her an invaluable asset to any organization."

Jessica's innovative strategies consistently deliver results, demonstrating strong leadership and analytical skills. With a keen eye for market trends and a collaborative approach, they excel in driving brand growth and fostering team success. An asset to any organization seeking dynamic marketing expertise.

"Jessica is an outstanding person to work with, as well as an excellent content marketer. As a product leader at Retrium, I could consistently count on Jessica to craft meaningful and succinct stories for how our users would find value in our product - manifesting through in-app text as well as blog posts, long-form writing, and social media evangelization. She has an exceptional talent for creating and distributing content that effectively communicates a brand's message."

Jessica is an exceptional content marketing manager who consistently demonstrates expertise, dedication, and creativity. Despite working remotely and on different teams, she is always available to support her colleagues, offering insightful feedback and assistance. Jessica possesses a rare talent for understanding and bringing creative visions to life, with a keen eye for detail and a deep understanding of content marketing strategies. She played a crucial role in shaping the company's brand identity, providing strategic insights and guiding the creation of a new vision to better connect with our audience and stand out in the market. Overall, Jessica is an invaluable asset and has made a lasting impact on myself and the company as a whole. I highly recommend her to any organization seeking a talented and results-driven content marketing professional.

I worked closely with Jessica on new content efforts for blogging, news releases, and marketing campaigns. Jessica played a pivotal role in driving content marketing initiatives, significantly increasing website traffic and sales conversions. She is highly knowledgeable about SEO, keyword planning, and organic traffic growth. Her expertise, coupled with her innovative and creative strategies, will make her a valuable addition to any organization.

Agile Marketers with strong experience are hard to find, so when one of these rarified individuals becomes available, they're likely to be picked up quickly. This is your marketing organization's chance to do just that with my Agile Marketing friend Jessica Parker

Jessica excels in developing comprehensive content strategies that drive results. Jessica's ability to create Google-optimized thought leadership content showcases her deep understanding of SEO principles and their application in B2B contexts. What sets Jessica apart is her versatility. She's equally adept at hands-on content creation as she is strategic planning. Jessica's breadth of experience allows her to balance the creative aspects of content with data-driven decision making. I highly recommend Jessica for any content marketing or digital strategy role. Her blend of creativity, technical knowledge, and strategic thinking is truly rare and highly effective!

CV

Highlights

Managed 3 agency relationships and streamlined content creation, resulting in a 197% increase in content output and improved brand consistency.
Designed and executed a social media strategy based on a marketing funnel that increased brand engagement, resulting in a 69.5% increase in LinkedIn page views, and 43% rise in unique visitors.
Boosted lead generation by 36% and inbound leads by 102% in 4 months by conducting market research and competitive analysis that informed product positioning and optimizing SEO to better match search intent.
Utilized data analytics to track and measure campaign performance, resulting in 30% increase in marketing attribution by utilizing Hubspot campaigns and CTA tools to increase data availability.
Streamlined the creation and distribution of compelling content (e.g. white papers, guides, case studies) resulting in an increase in brand awareness and 40% increase in sales enablement collateral for Sales and Account teams.
Led content marketing efforts for a cross-functional team in the development and Go-To-Market strategy of Veridant, a SaaS platform.

Special Project:

Brand Refresh

Led a comprehensive brand refresh project focused on enhancing accessibility, professionalism, and modernity. Implemented updated designs and messaging, significantly improving user experience and brand perception.

Highlights

Supported business OKRs through developing cross-functional revenue-generating initiatives, including account-based marketing (ABM), affiliate marketing, and referral programs.
Tracked and analyzed campaign performance with KPIs focused on maximizing channel effectiveness, developing an extensive keyword strategy, and improving ROAS.
Increased email conversion rate by developing comprehensive buyer personas, list segments, and extensive A/B testing.
Achieved a 149% YOY increase in organic website visitor traffic by incorporating SEO best practices, and leveraging Google Analytics and Semrush data.
Designed and executed a social media strategy that led to an increase in YouTube and LinkedIn subscriber counts by 500% and increased CEO thought leadership positioning.
Fostered collaboration between product, sales, and marketing teams, leading to a 26% increase in team psychological safety and improved cross-functional collaboration.
Managed the execution of marketing content calendar, developed compelling content, and identified amplification strategies resulting in increased engagement and inbound funnel metrics.
Generated extensive marketing and CX insights into customer needs by merging over 300 customer feedback inputs and Pendo data points through.
Increased click-through rate by 25% through the creation of differentiated content based on customer journey mapping and buyer persona.
Developed and executed Go-To-Market strategies by leading cross-functional teams to launch Fishbone, SWOT, and Goals Alignment Team Radar.
Expanded product reach into emerging Agile markets through targeted content strategies, leading to significant growth in market penetration and brand awareness.
Developed and executed creative content strategies for B2B, producing engaging blogs, whitepapers, case studies, and webinars.
Leveraged analytics to refine content, increasing reach and follower growth.

Special Projects:

Ultimate Guide To Agile Retrospectives

Established thought leadership and SEO authority by researching, writing, and producing the Ultimate Guide to Agile Retrospectives, an in-depth retrospective eBook.

Agile Retrospectives: Making Good Teams Great 2nd Edition

Directed in-depth case study interviews with top Scrum Masters and Agilists, managed illustration creation, and contributed to the editorial process for the second edition of Agile Retrospectives: Making Good Teams Great, a perennial top 10 bestseller in Agile literature.

Highlights

Developed blogs, webinars, and downloadables as part of a multi-stream content marketing strategy contributing to MOM growth that doubled ARR within seven months.

Developed sales messaging through internal monthly trainings to inform sales colleagues of customers’ interests, potential objection handling, and new content offerings.
Increased sales lead volume by 45% by producing webinar series with subject-matter experts in government social media and company executives.
Coordinated with CEO and Executives to produce presentations and analyze KPIs for live events and trade shows.

Special Projects

Persona Based Nurture Campaigns

Increased sales lead volume and conversion rate through extensive segmented email marketing nurture streams for 560k contacts by developing comprehensive buyer personas, list segments, and extensive A/B testing.

Elon

Elon University, Elon, NC

Master of Arts in Interactive Media

Capstone: “What Is Happening in the House?” Data analysis of political social media

Catawba

Catawba College, Salisbury, NC 2015

Bachelor of Arts in History

Minor in Secondary Education

I have taken the long road to get where I am. From a brief history as a stage manager for a local theater to a historian for the Grand Ole Opry to three years as a High School Social Studies Teacher, I have discovered the many ways to tell a story. While some might say this isn’t relevant experience, I find there can be lessons in everything if you keep the right mindset. So I want to share the context, part of my own origin story, so you can better understand the diverse lessons and skills I have accumulated so far.

SOCIAL STUDIES INSTRUCTOR

WAKE COUNTY PUBLIC SCHOOLS

Wake County, NC

October 2015 – May 2018

Organize the planning, execution, and reflection of educating students on the importance of problem solving, research methodology, causal relationships, understanding rhetoric, an interpersonal connectivity through historical study. Utilized Microsoft Excel, Word, and PowerPoint to create engaging lessons, and analyze student success.

ARCHIVAL INTERN

RYMAN HOSPITALITY PROPERTIES GRAND OLE OPRY

Nashville, NC

June 2013- August 2013

Assisted archival manager in the researching, dating, cataloging, and preserving musical memorabilia in the Ryman Hospitality database as the company switched computer systems and refurbished items.

Analysis

Google Analytics

ChatGPT

Frase SEO

Surfer SEO

Semrush

Tableau

R Studio

Screaming Frog

Social Media Native Analytics

Salesforce CRM

Salesforce Pardot

Email Marketing

Hubspot CRM

Hubspot Social Media Tools

Excel/ Google Sheets

Organization

ClickUp

HootSuite

Zapier

Trello

Miro

Retrium

Google Sheets

Slack

Microsoft Office

Creative

Adobe Illustrator

Adobe Photoshop

Adobe Premiere

Canva

Google Office Suite

GoToWebinar

Zoom Webinar

WordPress

Elementor

Webflow

HTML & CSS

Live Projects

Creations

I specialize in crafting captivating digital content and campaigns that not only engage and inspire but also drive real results. With a combination of creative flair and strategic vision, I deliver content that truly resonates with your target audience. Whether it’s compelling blog posts, eye-catching social media campaigns or informative email newsletters, I am dedicated to creating content that stands out in a crowded digital landscape. Bellow are screenshots of the variety of content created. For the full and live examples jump down to my Live Projects!

Downloadables Video Website Copy Website Design Social Media Email

Middle Funnel eBook

Middle Funnel Downloadable

Top Funnel Downloadable

Case Study

Bottom Funnel Sales Enablement

Social Media Thumbnails

Once upon a time, a respectfully long time ago, I fell in love with stories. From Netflix to Excel sheets, stories are all around us. My love of storytelling started as a theater enthusiast, took a side quest as a teacher, and found a home in marketing. Today, I share the stories of companies making an impact and the communities that support them. My philosophy remains simple create amazing content, ruthlessly analyze the results, then do it all over again. This strategy has led to success in SEO, ROAS, and Customer Acquisition .