Jessica Parker

Marketing & Digital Storytelling

Jessica Profile

Live Projects


About


CV


Creation Gallary


Testimonials


Contact

CREATE, ANALYZE, 

REPEAT

Testimonials

Ian McMullen
Ian McMullenCustomer Experience Manager
“Her sharp wit (and astounding trivia skills) make her a delightful presence in any team setting. An exceptional communicator with a keen understanding of her audience, Jessica has the rare talent of engaging a diverse range of individuals with her content. I wholeheartedly recommend her, as I am confident that her passion for storytelling and dedication to her craft will make her an invaluable asset to any organization.”​
Lisa teklinski
Lisa teklinskiOperations Manager
Jessica’s innovative strategies consistently deliver results, demonstrating strong leadership and analytical skills. With a keen eye for market trends and a collaborative approach, they excel in driving brand growth and fostering team success. An asset to any organization seeking dynamic marketing expertise.
Josh McLucas
Josh McLucasSenior Software Engineer
“Jessica is an outstanding person to work with, as well as an excellent content marketer. As a product leader at Retrium, I could consistently count on Jessica to craft meaningful and succinct stories for how our users would find value in our product – manifesting through in-app text as well as blog posts, long-form writing, and social media evangelization. She has an exceptional talent for creating and distributing content that effectively communicates a brand’s message.”
Tatum McKelvie
Tatum McKelvieDirector, Sustainability Partnerships
Jessica is an exceptional content marketing manager who consistently demonstrates expertise, dedication, and creativity. Despite working remotely and on different teams, she is always available to support her colleagues, offering insightful feedback and assistance. Jessica possesses a rare talent for understanding and bringing creative visions to life, with a keen eye for detail and a deep understanding of content marketing strategies. She played a crucial role in shaping the company’s brand identity, providing strategic insights and guiding the creation of a new vision to better connect with our audience and stand out in the market. Overall, Jessica is an invaluable asset and has made a lasting impact on myself and the company as a whole. I highly recommend her to any organization seeking a talented and results-driven content marketing professional.
John Doe
John DoeFull Stack Web Developer Specializing In E-commerce And UX
I worked closely with Jessica on new content efforts for blogging, news releases, and marketing campaigns.
Jessica played a pivotal role in driving content marketing initiatives, significantly increasing website traffic and sales conversions.
She is highly knowledgeable about SEO, keyword planning, and organic traffic growth.
Her expertise, coupled with her innovative and creative strategies, will make her a valuable addition to any organization.
John Doe
John DoePrincipal Global Agile Digital Sales Evolution LeadPrincipal Global Agile Digital Sales Evolution Lead @ IBM
Agile Marketers with strong experience are hard to find, so when one of these rarified individuals becomes available, they’re likely to be picked up quickly. This is your marketing organization’s chance to do just that with my Agile Marketing friend Jessica Parker
Shay Carlson
Shay CarlsonSenior UX Designer & UX Researcher
Jessica excels in developing comprehensive content strategies that drive results. Jessica’s ability to create Google-optimized thought leadership content showcases her deep understanding of SEO principles and their application in B2B contexts.
What sets Jessica apart is her versatility. She’s equally adept at hands-on content creation as she is strategic planning. Jessica’s breadth of experience allows her to balance the creative aspects of content with data-driven decision making.
I highly recommend Jessica for any content marketing or digital strategy role. Her blend of creativity, technical knowledge, and strategic thinking is truly rare and highly effective!

CV






Highlights

Special Project:

Brand Refresh

Led a comprehensive brand refresh project focused on enhancing accessibility, professionalism, and modernity. Implemented updated designs and messaging, significantly improving user experience and brand perception.

Highlights

Special Projects: 

Ultimate Guide To Agile Retrospectives 

Established thought leadership and SEO authority by researching, writing, and producing the Ultimate Guide to Agile Retrospectives, an in-depth retrospective eBook.

Agile Retrospectives: Making Good Teams Great 2nd Edition

Directed in-depth case study interviews with top Scrum Masters and Agilists, managed illustration creation, and contributed to the editorial process for the second edition of Agile Retrospectives: Making Good Teams Great, a perennial top 10 bestseller in Agile literature.

Highlights

Special Projects

Persona Based Nurture Campaigns

Increased sales lead volume and conversion rate through extensive segmented email marketing nurture streams for 560k contacts by developing comprehensive buyer personas, list segments, and extensive A/B testing.

Sales Enablement

Elon

Elon University, Elon, NC

Master of Arts in Interactive Media

Catawba

Catawba College, Salisbury, NC 2015

Bachelor of Arts in History

I have taken the long road to get where I am. From a brief history as a stage manager for a local theater to a historian for the Grand Ole Opry to three years as a High School Social Studies Teacher, I have discovered the many ways to tell a story. While some might say this isn’t relevant experience, I find there can be lessons in everything if you keep the right mindset. So I want to share the context, part of my own origin story, so you can better understand the diverse lessons and skills I have accumulated so far.

SOCIAL STUDIES INSTRUCTOR

WAKE COUNTY PUBLIC SCHOOLS

Wake County, NC

October 2015 – May 2018

Organize the planning, execution, and reflection of educating students on the importance of problem solving, research methodology, causal relationships, understanding rhetoric, an interpersonal connectivity through historical study. Utilized Microsoft Excel, Word, and PowerPoint to create engaging lessons, and analyze student success.

ARCHIVAL INTERN 

RYMAN HOSPITALITY PROPERTIES GRAND OLE OPRY

Nashville, NC

June 2013- August 2013

Assisted archival manager in the researching, dating, cataloging, and preserving musical memorabilia in the Ryman Hospitality database as the company switched computer systems and refurbished items.

 

Analysis

Google Analytics

ChatGPT

Frase SEO 

Surfer SEO

Semrush 

Tableau 

R Studio

Screaming Frog 

Social Media Native Analytics 

Salesforce CRM 

Salesforce Pardot

Email Marketing 

Hubspot CRM 

Hubspot Social Media Tools

Excel/ Google Sheets

Organization

ClickUp

HootSuite

Zapier

Trello

Miro

Retrium

Google Sheets 

Slack 

Microsoft Office

Creative

Adobe Illustrator 

Adobe Photoshop 

Adobe Premiere 

Canva

Google Office Suite 

GoToWebinar

Zoom Webinar

WordPress

Elementor

Webflow

HTML & CSS


Highlights

https://www.youtube.com/watch?v=wgnyS_jiLbQ

Special Project:

Brand Refresh

Led a comprehensive brand refresh project focused on enhancing accessibility, professionalism, and modernity. Implemented updated designs and messaging, significantly improving user experience and brand perception.

Highlights

https://www.youtube.com/watch?v=YaDnl4q8k70

Special Projects: 

Ultimate Guide To Agile Retrospectives 

Established thought leadership and SEO authority by researching, writing, and producing the Ultimate Guide to Agile Retrospectives, an in-depth retrospective eBook.

Agile Retrospectives: Making Good Teams Great 2nd Edition

Directed in-depth case study interviews with top Scrum Masters and Agilists, managed illustration creation, and contributed to the editorial process for the second edition of Agile Retrospectives: Making Good Teams Great, a perennial top 10 bestseller in Agile literature.

Highlights

Special Projects

Persona Based Nurture Campaigns

Increased sales lead volume and conversion rate through extensive segmented email marketing nurture streams for 560k contacts by developing comprehensive buyer personas, list segments, and extensive A/B testing.

Sales Enablement

Elon

Elon University, Elon, NC

Master of Arts in Interactive Media

Catawba

Catawba College, Salisbury, NC 2015

Bachelor of Arts in History

I have taken the long road to get where I am. From a brief history as a stage manager for a local theater to a historian for the Grand Ole Opry to three years as a High School Social Studies Teacher, I have discovered the many ways to tell a story. While some might say this isn’t relevant experience, I find there can be lessons in everything if you keep the right mindset. So I want to share the context, part of my own origin story, so you can better understand the diverse lessons and skills I have accumulated so far.

SOCIAL STUDIES INSTRUCTOR

WAKE COUNTY PUBLIC SCHOOLS

Wake County, NC

October 2015 – May 2018

Organize the planning, execution, and reflection of educating students on the importance of problem solving, research methodology, causal relationships, understanding rhetoric, an interpersonal connectivity through historical study. Utilized Microsoft Excel, Word, and PowerPoint to create engaging lessons, and analyze student success.

ARCHIVAL INTERN 

RYMAN HOSPITALITY PROPERTIES GRAND OLE OPRY

Nashville, NC

June 2013- August 2013

Assisted archival manager in the researching, dating, cataloging, and preserving musical memorabilia in the Ryman Hospitality database as the company switched computer systems and refurbished items.

 

Analysis

Google Analytics

ChatGPT

Frase SEO 

Surfer SEO

Semrush 

Tableau 

R Studio

Screaming Frog 

Social Media Native Analytics 

Salesforce CRM 

Salesforce Pardot

Email Marketing 

Hubspot CRM 

Hubspot Social Media Tools

Excel/ Google Sheets

Organization

ClickUp

HootSuite

Zapier

Trello

Miro

Retrium

Google Sheets 

Slack 

Microsoft Office

Creative

Adobe Illustrator 

Adobe Photoshop 

Adobe Premiere 

Canva

Google Office Suite 

GoToWebinar

Zoom Webinar

WordPress

Elementor

Webflow

HTML & CSS

https://jpgstorytelling.com/wp-content/uploads/2024/06/Screen-Recording-2022-01-04-at-3.35.25-PM-1.mov

Live Projects


eBook: Ultimate Guide To Agile Retrospectives


Innovations In Sustainability: Case Study Compendium


Webinar: Blaming and Naming: Recognizing and Avoiding Retrospective Antipatterns


Digital Storytelling: What is Happening In The House


Webinar: Public Sector Social Media Resources On COVID-19


Video: Proyectos Technovo


Social Media Video: Retrium Thank You


Blog: What Ted Lasso Teaches Us About Being A Great Facilitator


eBook: Social Media Guide for Education Communicators


Video Short: Mannequin Case Study


Blog: Agile Marketing


Website Creation: SP Pathways

Creations



I specialize in crafting captivating digital content and campaigns that not only engage and inspire but also drive real results. With a combination of creative flair and strategic vision, I deliver content that truly resonates with your target audience. Whether it’s compelling blog posts, eye-catching social media campaigns or informative email newsletters, I am dedicated to creating content that stands out in a crowded digital landscape. Bellow are screenshots of the variety of content created. For the full and live examples jump down to my Live Projects!


Downloadables


Video


Website Copy


Website Design


Social Media


Email


Middle Funnel eBook


Middle Funnel Downloadable


Top Funnel Downloadable


Case Study


Case Studies


Pricing Sheet


Webinars


Expert Interviews


Video Capture


Expert Webinars


Video Editing


Website SEO


Blogs


SERP Results


Blogs


Blogs


Website Design & CRO


Website Design & CRO


Website Design & CRO


Social Media GIF


Social Media Post


Social Media Thumbnails


Social Media Post


Social Media Videos


Social Polls


Email Marketing


Email Copy & Design


Email Copy & Design


Nurture Campaigns

Once upon a time, a respectfully long time ago, I fell in love with stories. From Netflix to Excel sheets, stories are all around us. My love of storytelling started as a theater enthusiast, took a side quest as a teacher, and found a home in marketing. Today, I share the stories of companies making an impact and the communities that support them. My philosophy remains simple create amazing content, ruthlessly analyze the results, then do it all over again. This strategy has led to success in SEO, ROAS, and Customer Acquisition .


CheckSammy Brand Refresh

Completed in November 2023. Brand fonts, colors, and usage guidelines were updated for accessibility and professionalism. 

BeforeAfter
BeforeAfter
BeforeAfter

I specialize in crafting captivating digital content and campaigns that not only engage and inspire but also drive real results. With a combination of creative flair and strategic vision, I deliver content that truly resonates with your target audience. Whether it’s compelling blog posts, eye-catching social media campaigns or informative email newsletters, I am dedicated to creating content that stands out in a crowded digital landscape. Bellow are screenshots of the variety of content created. For the full and live examples jump down to my Live Projects!


Downloadables


Video


Website Copy


Website Design


Social Media


Email


Middle Funnel eBook


Middle Funnel Downloadable


Top Funnel Downloadable


Case Study


Case Studies


Pricing Sheet


Webinars


Expert Interviews


Video Capture


Expert Webinars


Video Editing


Website SEO


Blogs


SERP Results


Blogs


Blogs


Website Design & CRO


Website Design & CRO


Website Design & CRO


Social Media GIF


Social Media Post


Social Media Thumbnails


Social Media Post


Social Media Videos


Social Polls


Email Marketing


Email Copy & Design


Email Copy & Design


Nurture Campaigns

Once upon a time, a respectfully long time ago, I fell in love with stories. From Netflix to Excel sheets, stories are all around us. My love of storytelling started as a theater enthusiast, took a side quest as a teacher, and found a home in marketing. Today, I share the stories of companies making an impact and the communities that support them. My philosophy remains simple create amazing content, ruthlessly analyze the results, then do it all over again. This strategy has led to success in SEO, ROAS, and Customer Acquisition .


CheckSammy Brand Refresh

Completed in November 2023. Brand fonts, colors, and usage guidelines were updated for accessibility and professionalism. 

BeforeAfter
BeforeAfter
BeforeAfter

About

Once upon a time, a respectfully long time ago, I fell in love with stories. From Netflix to Excel sheets, stories are all around us. My love of storytelling started as a theater enthusiast, took a side quest as a teacher, and found a home in marketing. Today, I share the stories of companies making an impact and the communities that support them.

My philosophy remains simple create amazing content, ruthlessly analyze the results, then do it all over again. And have fun along the way!


Jessica in glasses in Colombia

Contact

Linkedin.com/in/jparkerprofile/






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